Tone of Voice

We know personal finance isn’t funny, but that doesn’t mean we can’t have some fun talking about it. We flex our quick-wit when the time is right. After all, we’re trying to make people’s lives better, so making them smile is a good place to start.

We might not always be saying something new, but we’ll always find a new way to say it. You know the feeling when you find a forgotten $20 bill in your back pocket? Well that’s what we want people to feel when they read our copy – it’s pleasantly surprising but still comfortingly familiar.

Earning our users' trust is super important to us, so making sure we’re telling them exactly what they need to know, in plain English, is essential. Be gone ambiguity – there’s no hiding in the fine print for us.

We’re all about building people up and making them feel confident about managing their cash, because we get – it’s not always easy. So if the way we use our words can help with that, we’re onto a winner. You got this!

We don’t speak bank or corporate jargon. We speak like people. And regular people at that. We always put ourselves in the customer's shoes when we’re writing. We want folks to feel like they’re having a friendly chat with someone who knows a thing or two (or three) about finance.