Our Brand
Tone of Voice
Design Principles
Logo
Colour
Typography
Photography
Mixed Media

Mixed Media

Our blog uses a hybrid mixed media style that’s instantly recognizable.

The formula

When creating mixed media, KOHO colour combinations are used — do not mix colour pairs. Photos, human elements and props relating to the content can bring life to the creative as well as human hands for gesturing and positioning. To highlight an object, a gradient can be applied to the colour combos.

Mixed media usage

Unless used in the context of an agreed-upon partnership, avoid using other brand’s logos. Distracting textures or off-brand images (generic money images ie. piggy banks) should be avoided too. In spite of our quirkiness, we opt to avoid both illustrations and icons in our creative.

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.

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