We split our logo at the first ‘O’, always. Balance in real life rarely shows up as a perfect 50/50 split — our logo reflects this.

This is used 90% of the time. Most of our creative will utilize this one. The colour split always happens in the middle of our first ‘O’ and coral and blue is the primary logo colourway.

This is used 10% of the time. For legibility reasons, this logo is used in business documents and cases when the font being used is smaller 100px. When using other colour pairings aside from coral and blue, the colour pair should be chosen with the colour background of the intended placement in mind.