Design Principles

We like to keep things simple and easy to understand so we always design with our users in mind. We’re approachable, and want to get our point across clearly, so we make sure to reflect this with every element in our toolkit.

We want people to remember KOHO, so we want our design to pack a punch. We do this with proper design hierarchy, curated colour pairings, and bold photography.

We like to create and design thoughtfully, with purpose and aesthetic appeal. We’re all about the harmony of function and beauty. Our design should be what reels people in, then our message should keep them there.