Our Brand
What we want to be known for.
Brand Positioning
KOHO is made for your money
We want to make it more accessible for Canadians to make more money, and that starts with our brand. The way we look and talk is what helps us instill that financial confidence.
Core belief
We believe the world would be a better place if financial balance was restored. We’re about making people’s money work better for them by building something that feels shiny and new. Our brand should always reflect that.
Brand Principles
Who we are and what we stand for.
Inclusive
We're an accessible brand that's approachable and not intimidating.
Real
We're honest about financial realities but solution-oriented.
Non-conformist
We’re not afraid to challenge the status-quo.