Our Brand
Tone of Voice
Design Principles
Logo
Colour
Typography
Photography
Mixed Media

Our Brand

What we want to be known for.

Brand Positioning

KOHO is made for your money

We want to make it more accessible for Canadians to make more money, and that starts with our brand. The way we look and talk is what helps us instill that financial confidence.

Core belief

We believe the world would be a better place if financial balance was restored. We’re about making people’s money work better for them by building something that feels shiny and new. Our brand should always reflect that.

Brand Principles

Who we are and what we stand for.

Inclusive

We're an accessible brand that's approachable and not intimidating.

Real

We're honest about financial realities but solution-oriented.

Non-conformist

We’re not afraid to challenge the status-quo.

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.

© 2023 KOHO. All rights reserved.

Connect